Ben Franklin was right.
“Consistency is a key element.”
And when it comes to social media marketing, consistency can make you or break you.
If you’re wondering how to create a social media marketing plan that will give you the results you’re looking for, you are in the right place.
In this article, we talk about why consistency in social media marketing is so important and give you tips on how you can better reach your target audience.
Why Is Consistency Important In Social Media Marketing?
Maintaining consistency in social media marketing can:
- Help you gain brand recognition
- Keep your audience engaged
- Create a better customer experience
- Boost your company’s credibility and reputation; and
- Build trust with your audience
Plus, the experts claim that it can take up to 7 touchpoints, before a consumer will purchase your product.
So if your social media marketing campaign is hit-or-miss, you are going to miss out on making the vital connections that lead to a sale.
Understanding the Marketing Funnel
The marketing funnel explains the process of funneling leads into customers. It includes the following levels:
- Awareness
- Interest
- Consideration
- Intent
- Evaluation; and
- Purchase
The truth of the matter is, in light of the marketing funnel, a lot of people do social media marketing totally wrong.
Let’s say there is an ergonomic chair that helps people who are working from home.
A lot of people will just deliver social media ads that say
“Click here to buy this chair.”
But what’s really important in social media marketing is to consistently engage with people for different aspects of your product or service.
So instead of just posting ads that are saying, “Buy this chair,” you will publish an article such as, “7 Reasons Why People Have Back Pain When Working From Home.”
Then you might continue your marketing strategy by consistently creating additional articles at different stages of the funnel so that you are constantly keeping your product in front of your target audience.
Remember the 7 touchpoints a consumer makes before purchasing?
Most businesses are going to take that many touchpoints. So creating content at different stages of the funnel is the best way to keep your target audience engaged and moving down the funnel.
You’ll start out by creating a wide variety of different types of top-of-funnel ads.
Once you get people to engage with those, you can deliver other types of ads that are more middle-of-the-funnel, such as a blog post about, “The 5 Most Common Desk Chairs and How They Hurt Your Back.”
Now you’ve got middle-of-the-funnel ads that make people question their current desk chair and cause them to start looking for an alternative.
Then, finally, you can start delivering those bottom-of-the-funnel ads that say, “Buy our desk chair.”
The bottom line is that you’re going to need people to see and interact with your ads multiple times before they’re ready to make a decision to purchase.
Now you can see why consistency in social media marketing is so important. Let’s take a look at the areas you’ll need to focus on.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
4 Critical Factors to Consider in Social Media Marketing
1. The Importance Of Consistent Posting
Social media moves at breakneck speed, and the content you post today will become obsolete by morning, if not sooner.
This is why it’s essential to post consistently.
When a week or even a few days go by between posts, the likelihood of your audience being impacted by your message decreases dramatically.
This doesn’t mean you want to be obnoxious and overwhelm your audience with multiple posts a day.
A rhythm of several posts each week, divided between the various social media channels you decide to utilize, should provide you with positive results.
2. The Importance Of Consistent Aesthetics
Aesthetic means:
- Pleasant
- Attractive; and
- Appealing
When it comes to social media marketing posts, aesthetics include things such as:
- Your color scheme
- The filters you use; and
- Posts that are consistent in length — not too long, not too short
As someone is scrolling through Instagram or Facebook, you want them to easily recognize your brand, even if they don’t stop and read the content.
Having a consistent and highly specific aesthetic will not only make your brand easy for customers to recognize, but it also helps to solidify you in their memory.
3. The Importance Of Consistent Voice
What do we mean by voice in social media marketing?
Here, we’re talking about the personality of your brand.
Do you want to be known as:
- Funny?
- Serious?
- Matter of fact?
- Professional?
- Earthy?
- Authoritative?
- Scientific?
To decide on the voice that best goes along with your brand, you first have to nail down your target audience.
Then you will be able to create a brand personality that your target audience will be able to easily recognize and identify with.
4. The Importance Of Consistent Content
The different types of content in social media marketing include things such as:
- Blog posts
- Ads; and
- Social media platform posts
When it comes to marketing on social media, consistency of content is another critical factor.
For example, you don’t want to post a couple of blog posts and then drop your blog.
Having variety in the types of content you offer is a great idea, just be sure to consistently follow through.
You want to show your audience that you are authentic and relevant. Create and share content that engages your audience and reaches into their emotions.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
The Benefits of Consistency In Social Media Marketing
Consistency in social media marketing is beneficial on many levels.
It can:
- Help build your brand’s following
- Build recognition and authority
- Help develop the tone and voice of your brand
- Build an authentic connection with your audience
- Allow you to have optimal customer service; and
- Give you the opportunity to address any customer concerns in a timely manner
Need Help Crafting a Consistent Social Media Marketing Presence? Pretty-Impressive Can Help
Has this talk of consistency in marketing left you wondering how to create a social media marketing strategy that’s best suited to your business?
Pretty-Impressive is here to help.
The first thing we’ll do is schedule a 30-minute session to help you determine the best path for your specific business.
Then, we’ll create an individualized plan that includes a wide variety of social media strategies, including:
- Facebook ads
- Email marketing
- Google Ads
- Growth marketing; and
- Marketing analytics
At Pretty-Impressive, our focus is on generating revenue at a high return on investment (ROI). We aim to turn your $1 in ad spend into $12 in profits.
If you want social media marketing done right, look no further. Take your marketing efforts to the next level with Pretty-Impressive.
Get in touch with us today to schedule your free ad-optimization audit.
