You’re doing your best to market the items in your online store, and you heard that e-commerce product tags can help. But what are they, exactly?
You’re going to find out everything you need to learn about product tags for e-commerce — including why your business can’t thrive without them.
Keep reading to learn what product tags are, why they are important, and how to use them effectively.
What Are Product Tags in E-Commerce?
Product tagging is how you can add data to your online products. It allows sites to organize inventory by using e-commerce product tags based on various categories. It’s a great way to organize products by:
- Type
- Price point
- Functionality
- Material
- Brand
- Color
- Size
- And more
Product tags on a website greatly improve the user’s experience by making it easy for people to find what they are looking for or sort by their needs and wants.
How Do You Use Product Tags?
As an e-commerce retailer, you want to be sure that the tags for your online store have all the information needed to accurately organize products into their categories. This will allow them to show up in search results when customers use your site.
Your product tags for e-commerce may include various things based on what you’re trying to sell, but here are examples of product tags you’ll want to include:
- Barcodes — This is a must among e-commerce product tags because it lets you track products as they move through the supply chain, helping to determine how much you sell and allowing you to manage inventory.
- SKU — This stands for stock keeping unit and is a unique alphanumeric code beneficial for internal tracking such as locating an item easily when an order is placed.
- Product name — Tags with product names differentiate between your various items.
- Product description — This should be short and informative while still including as much relevant information about the product as possible (material, size, and color).
- Price — This is helpful when customers only want a product at a certain price point, such as under $50 or between $100-$199.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
3 Reasons Why E-Commerce Product Tags Are So Important
If you want to increase the effectiveness of your e-commerce marketing program, product tags are an important component.
But besides the organizational aspects and the benefits for customers, how do product tags for e-commerce work to increase sales and make a difference in your bottom line?
Let’s discuss three ways e-commerce product tags can help your business grow.
1. Increase Your Conversion Rate
Your conversion rate is essentially a measure of how effective your marketing is. It records the percentage of users who complete the desired action, such as clicking on an ad or purchasing an item.
The use of product tags on your website can increase your conversion rate by enabling customers to find what they’re looking for, even when they’re not exactly sure what that is.
The more different relevant product tags you have associated with an item, the more relevant search results will come up when a potential customer is looking for something.
2. Increase Your Average Order Size
E-commerce sites can become more profitable simply by getting customers to spend more with each visit. But that’s easier said than done, right?
Product tagging can help you increase your average order size by automatically associating other products with the items your customer is searching for or purchasing. One way to present this is with a phrase such as, “See what other customers bought along with this product,” or “If you like Product X, check out Product Y!”
For example, a customer on a beauty site may be searching for a new curling iron using the terms heat and styling tools. The use of e-commerce product tags will allow your site to also suggest items such as heat protectant sprays and a silicone heat-resistant mat.
If the customer selects even one more item than originally intended through the use of product tagging, the average order size grows.
3. Decrease Online Cart Abandonment
Customers often abandon their online shopping carts due to issues such as:
- The price not being right
- The desired item not being available; or
- Deciding that the item they’re looking at isn’t quite what they wanted
Product tagging can help alleviate these losses by using the criteria they were searching for to suggest:
- Similar, cheaper products
- The same item made by a different brand; or
- Related products
Giving customers alternatives to the items they decided not to buy will increase the chances that they purchase from you after all and decrease online cart abandonment.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
Do Product Tags Help With SEO?
They sure do!
The goal of e-commerce product tagging is effective SEO, which can help your website be more easily indexed and understood by search engines. This, in turn, allows your products and pages to be more readily found by customers.
How Do Product Tags for E-Commerce Help SEO?
Search engines such as Google rank websites based on a great number of criteria.
A page using product tags to produce search-optimized content is more likely to have a higher ranking on the search engine results page — and thus more likely to be clicked by a potential customer.
Because of factors like …
- Search language differing from person to person
or
- Spelling errors
… e-commerce product tag SEO can be a little tricky.
Product tags that match the way customers search perform better, even if they have incorrect grammar. Research can help you figure out what to say and how to say it when tagging your products.
Don’t have time to do that research — or you wouldn’t know where to start? Don’t worry, Pretty-Impressive is here to do the work for you. We have tons of e-commerce marketing strategies that we can customize just for you, including product tags.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
3 Ways to Use E-Commerce Product Tags Effectively
By now, you are surely convinced about the importance of product tags for your online store. But how do you create them most effectively? Here are a few tips.
1. More Is Always Better
Less is more? Not when it comes to product tagging!
The more tags associated with each product in your online store, the better the results will be when customers are looking for those items.
Correct and relevant product tags also increase the chance of your product showing up when a customer does a Google search for items of that type.
2. Optimized For Unique Products
If you have a unique product, people may not know which terms to use when searching for it. When choosing product tags, you have to be creative with the terms you use so that they’re common enough to come up in a search, but will still showcase the unique characteristics customers may be looking for.
It helps to do some keyword research and include terms in your product tags that relate to your product but have low competition.
3. Geared Toward Your Audience
When it comes to product tags for e-commerce, you must know your audience. Your potential customer base may change over time, so staying on top of current marketing trends is essential.
For example, golf used to be a sport played mostly by older white men. But these days, golf has gained popularity with women, younger people, and other cultures. An e-commerce website selling golf equipment will want to use product tags that may be searched by a wider range of groups.
Feeling Overwhelmed By Your E-Commerce Product Tags? Pretty-Impressive Can Help
E-commerce product tags, SEO, marketing trends … there’s a lot to know when it comes to building a successful online business. Not to mention the fact that you have all the day-to-day operations to deal with!
That’s where Pretty-Impressive comes in. We understand that profitable online selling is about:
- Long-term growth
- A relentless focus on ROI; and
- Understanding e-commerce in a way that turns $1 in ad spend to $12 in profits
We can help you optimize your product tags for e-commerce and build a strategy that will increase your profit margins. Contact us today and let’s get started.
