You’re a plastic surgeon looking to gain new patients and grow your practice by upping your social media game. But, by the time you and your office team do consultation appointments, procedures, paperwork, and more, there isn’t a lot of extra time in the day to develop and execute a social media marketing strategy.
Plus, you spent years going to school to become an expert in plastic surgery––not marketing.
That’s why you need to delegate this job to a team that can handle social media for you.
Read on to learn:
- Why social media for plastic surgeons is so important
- Mistakes some plastic surgeons make with their social media marketing
- How the social media pros at Pretty-Impressive can help you get results
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
Is Social Media Marketing for Plastic Surgeons Important?
In this day in age, social media marketing is essential for every kind of business––including plastic surgery.
To grow your practice, you need to have a presence where your potential patients are. And your potential patients are on their mobile devices.
3 Reasons Why Plastic Surgery Social Media Marketing Strategies Are Important
When it comes to social media marketing, it’s essential to have a plan.
Read on to learn why social media marketing strategies are important for growing a plastic surgery business.
1. The Popularity Of Social Media Use Creates More Visibility
You have a plastic surgery practice, but to attract clients, you need people to know your business exists.
Think about what you do while you’re waiting for an appointment, or soccer practice pick-up. Did scrolling Facebook, Instagram, etc. come to mind?
You’re not alone.
More than 70% of Americans use social media for:
- Connecting with others
- Sharing information
- Entertainmen
Not only that, but most of them are logging onto their social media accounts every single day.
Creating interesting, educational content and having a consistent presence on social media creates visibility for your business and generates more business.
2. Social Media Marketing Helps Build Relationships With Potential Clients
Social media marketing is an easy way to connect and interact with clients and potential clients.
Think about it this way: a potential client is interested in rhinoplasty. They may not feel comfortable calling your office, peppering a receptionist with questions, and may not feel ready to schedule a consultation.
But––if you provide…
- Information on rhinoplasty
- Frequently asked questions
- Before-and-after photos
- Etc.
… via content featured on your social media channels, you’re allowing that potential patient to become more educated about the procedure they’re interested in.
If and when that potential client is ready to take the next step, they’ll likely turn to the plastic surgery practice already providing them valuable information.
3. Social Media Marketing Brings People To Your Website
Effective social media marketing campaigns will bring potential patients directly to your website.
On many social media platforms, you have the ability to add links to profiles and within posts.
This allows users to click and land directly on your website without having to use a search engine to find your business and services.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
Where Does Social Media Marketing for Plastic Surgeons Often Go Wrong?
Social media can be incredibly effective in growing a client base. However, when there isn’t a plan for social media or that plan isn’t executed correctly, social media marketing can go seriously wrong.
When building a social media marketing strategy, especially one for a plastic surgery practice, make sure not to make these mistakes:
- Constant advertising – Your audience doesn’t want to feel like you’re constantly “selling” to them. Make sure to balance your “sell pitches” with quality content.
- Inconsistency – To build an audience, you need consistency. Users should be seeing your brand and brand message on a regular basis.
- Disregard for client privacy – when it comes to client testimonials, before-and-after photos etc, it should be incredibly CLEAR that patients have agreed to be featured. You don’t want to scare off a potential client who wouldn’t want to be featured in similar content.
Developing trust with your audience is essential. After all, as a plastic surgeon, the goal is that they trust you enough to have their appearance in your hands.
Social Media Marketing Ideas for Plastic Surgeons: 5 Steps to a Multi-Strategy Approach
When it comes to a successful social media marketing plan for plastic surgeons, you can’t just sporadically post a photo or infographic on Facebook, Instagram, TikTok, etc. For a successful social media marketing plan, a multi-strategy approach is key.
What does that mean?
Pretty-Impressive develops a social media plan designed specifically to:
- Build brand awareness
- Create relationships and trust with potential clients
- Create helpful, educational, and interactive content
- Lead potential clients to your website
- Provide a simple way to schedule a consultation
Let the social media marketing pros at Pretty-Impressive wow you with plastic surgery social media ideas and turn potential clients into clients.
1. Build Brand Awareness
There are likely more than one plastic surgery practices where you live and work.
What makes yours stand out?
Consistent and impactful branding is key to growing an audience. This can be achieved with a strong and compelling social media strategy.
2. Create Relationships And Trust With Potential Clients
You may not realize it, but people who use social media daily come to rely on seeing content from the creators, influencers, and businesses they follow.
There’s a reason the influencer business is so successful. Influencers gain the trust of their followers, and in turn, those followers purchase the products those influencers recommend.
A plastic surgery practice can do the same with the right social media plan in action––build relationships with and gain the trust of potential clients.
3. Create Helpful, Educational, And Interactive Content
There’s no shortage of content on the web. It’s infinite.
That’s why you need content creation that sets your plastic surgery practice apart from the rest.
Your content should inform and engage your audience. Examples of content might include:
- Before-and-after photos (from clients who’ve agreed to appear in your social media marketing!)
- Videos
- How-tos, and
- Client stories
4. Lead Potential Clients To Your Website
Creating dynamic, informative content is great.
HOWEVER, if that content isn’t leading potential clients to your website, you’re missing out on a huge opportunity.
Productive and successful social media marketing strategies will consistently bring users to where you want them to go – your website. And then… through your office doors.
5. Provide A Simple Way To Schedule A Consultation
People are busy.
If you’re trying to attract new clients, you need to make booking a plastic surgery consultation as quick, easy, and streamlined as possible.
Potential clients shouldn’t have to search a website for a phone number to call and schedule an appointment. If that’s the case, there’s a good chance you’ll lose out on them.
To get your followers in the door of your plastic surgery office consider a simple online scheduling tool, making it as easy as possible for those potential clients to become clients.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
The Professionals at Pretty-Impressive Can Help With Your Plastic Surgery Social Media Marketing Strategy
Pretty-Impressive can help you with your social media marketing strategy. We use a multi-strategy approach to build trust amongst your audience and leverage quality content to attract and retain plastic surgery clients.
Spend more time doing what you do best––performing plastic surgery procedures.
Let Pretty-Impressive take care of what we do best––developing and implementing a solid, results-oriented plastic surgery social media marketing strategy.
Don’t waste another minute. Contact Pretty-Impressive for a free strategy session today!
