Privacy Policy
EFFECTIVE DATE: January 1, 2025
This policy will tell you about your privacy rights and how we protect your privacy. If you want to know about cookies, please see our Cookie Policy here
About our privacy notice
We are Pretty-Impressive and we provide online website content, products, services, and consultation to our customers (which we’ll refer to as the “Services”) to improve the performance of their online businesses and marketing activities. We collect certain personally identifying information from our customers and their websites in the course of performing those Services.
We respect the privacy of our customers and their customers and we want you to know that your personal information (data) is protected and that you have a choice about how it is used. This notice explains your rights, how we use your personal data and how we comply with our legal obligations. As an organization, we are not intentionally marketing or advertising locations outside the US, but the international nature of the internet means we are unable to prohibit, preventive, or exclude visitors. So within our capabilities, we work towards efforts for data privacy and security, including the General Data Protection Regulations (known as GDPR) for EEA residents. But in no way are we able to accurately follow the fast paced and nuanced international, local, and municipal polices.
Our policy won’t apply to any third parties, including our customers’ websites and any social media platforms to which our website links and we have no control over any third party websites. We recommend you read the individual privacy policies for other sites and platforms.
MAKING CHANGES TO THIS PRIVACY NOTICE
We reserve the right to change these Terms and Conditions at any time. Changes and updates will be posted on our website. To stay up to date on updates and changes, we recommend those customers, users, or page visitors to set up a personalized Google update monitor. Due to the fast paced nature of evolving technology, services, offerings, pricing etc, updates to Terms and Conditions will apply retroactively, for any update, including, for example, arbitration provisions for then-pending disputes unless the parties expressly agree otherwise. Your continued use of our Website, Services, and Products after any change to these Terms and Conditions will constitute your acceptance of such change. If you do not agree with the changes to these Terms and Conditions, you can choose to discontinue the use of our Website, Services, and Products.
ABOUT US
We are The Pretty-Impressive of Houston Texas and we own and operate the website www.Pretty-Impressive.com, and we can be contacted at support at Pretty-Impressive dot com.
As an organization we are subject to the regulatory and enforcement authority of the United States Federal Trade Commission.
WHAT IS PERSONAL DATA?
In the US, there isn’t currently one single federal law which defines personal data (or regulates its protection and security) but the GDPR’s definition of personal data is any information which could identify you, including your name, address and email address and IP address. Special category data is more sensitive, such as information about your health or ethnic origin. We don’t collect special categories of personal data but we do collect personal data, unless provided or disclosed by the completion a survey, form, or any other submission.
WHEN AND HOW WE COLLECT PERSONAL DATA
You can visit our website and read information about us and our products and services without revealing any personally identifiable information. However, if you want to become a customer, you must create an account and set up a profile.
HOW WE USE YOUR PERSONAL INFORMATION
We use personal data in a variety of ways to improve your experience as a page visitor, user, or otherwise.
The Services we provide to customers consists of tracking visits to their websites and collecting information about the behavior of those visitors. The data we collect helps you (the user) optimize your website and to use it strategically. This data can include the web addresses (URLs) of pages visited, the URLs of web pages that referred your visitors to your website, details about the web browsers that visitors use to browse your website, the operating systems used by those visitors, the number of screen colors and the screen resolution used by the visitors to view your websites and external geodata elements connected to your visitors’ IP address, including country, city, region, etc.
The foregoing categories of information do not necessarily enable us or others to identify you or the visitors to your website unless otherwise provided. However, if the URLs we collect contain information that in themselves include personally identifiable information, such as a name or phone number, or if they link to pages that contain personally identifiable information, then we can collect that information as well.
Our Service allows our customers to transmit and store additional information on our servers. This additional information can be anything, including personally identifiable information. We have no control over what information is transmitted by our customers to our servers. Our customers can also request that we receive personally identifiable information that has been rightfully obtained by those customers, such as the email addresses of those who visit their websites and the information those visitors to their websites choose to post.
We treat that information as proprietary, confidential customer property. Pretty-Impressive is merely a limited agent that possesses and uses the information only for purposes of performing the Services as needed. We recommend that our customers include information in their own privacy policies that describes their use of hosted optimization services such as those we provide. We also recommend that each of our customers provides its visitors with information regarding their ability to opt-out of permitting disclosure of their personally identifiable information. We urge visitors to our customers’ websites to review the privacy policies of those websites. Those privacy policies govern the use of visitors’ personally identifiable information by our customers and also by us.
THE LAWFUL BASIS FOR PROCESSING YOUR PERSONAL DATA
We only process (collect, use or store) your information when we have a lawful basis for doing so. You can find out more here.
CONTROLLING WHAT PERSONAL DATA YOU GIVE US
Due to the complexities and international nature of the internet, and as an extremely small business, we are unable to accurately prohibit, preventive, or exclude visitors based on the fast paced and nuanced international, local, and municipal polices for user experience based on localized inclusions or exclusions. For those interested in data and privacy, we recommend you use services such as browser plugins that prevent the collection of data.
WHAT HAPPENS IF YOU CHOOSE NOT TO GIVE US YOUR PERSONAL DATA?
If you do not wish to provide us with the personal data which we need from our customers, (or you provide us with the data but then change your mind), you will be unable to use our Services.
ACCURACY OF PERSONAL DATA – UPDATING YOUR PROFILE
We want your data to be accurate and up-to-date so please keep us up to date when anything changes. Customers (registered users) can do this by updating their profile.
WHO DO WE SHARE PERSONAL DATA WITH?
There are likely to be times when we must share your personal data with others, for example, where the law requires or to enforce our rights or protect others, such as for fraud prevention or if we sell all or part of our business, parter with other providers, or it is otherwise acquired by someone else. These could include, but not be limited to allowing authorized third parties to track and store information about visitors to our website (including IP addresses). Or disclosing your personal data to those who are providing services to us.
GDPR RIGHTS FOR EUROPEAN UNION INDIVIDUALS
As an organization, we are not intentionally marketing or advertising locations outside the US, but the international nature of the internet means we are unable to prohibit, preventive, or exclude visitors. So within our capabilities, we work towards efforts for data privacy and security, including the General Data Protection Regulations (known as GDPR) for EEA residents. But in no way are we able to accurately follow the fast paced and nuanced international, local, and municipal polices.
STORING PERSONAL DATA
We keep your data for as long as it is necessary for the purposes for which the personal data are needed. For example, to enable us to comply with our legal obligations, such as for tax purposes, user account history, account reactivation, transaction history, user messaging and marketing, etc.
TRANSFERRING PERSONAL DATA
Our company is registered and based in the US and so your data may be processed, transferred or stored outside the EU and the UK and Switzerland to countries including the US, which do not have the same data protection as the EU. However, wherever we transfer, process or store your personal data, we will take reasonable steps to protect it.
DATA SECURITY
We have implemented technology, security policies and measures to protect the personal information that we have under our control from unauthorized access, improper use, alteration, unlawful or accidental destruction and accidental loss.
The data we collect from our customers and their websites in the course of providing the Services is stored on servers operated by third parties under contract with us. The user names and passwords our customers use to access their accounts and the Services are stored on servers operated by different third parties, also under contract with us. Those third parties have instituted reasonable commercial measures to ensure the security of our customers’ information, and we rely on the effectiveness of those measures to keep our customers’ information secure. These security measures include physical security of the facilities where the servers are located; redundant storage of data in multiple physical locations; access to data based on established privilege levels; firewalls to prevent unauthorized access; and SSL-encrypted API calls. We do not collect, store or transmit any credit card or banking account data from sites installing our code.
Data that our users share with us, or submit to us, or that customers or users provide regarding visitors to their websites do not contain any personally identifiable information unless the visitors themselves have included such personally identifiable information in their submissions to our customers’ websites. We have no control over this, and we disclaim any responsibility for the unauthorized use or disclosure of such information.
COLLECTING AND PROCESSING NON-PERSONAL INFORMATION
When you use the Website we also collect non-personal information or aggregated information – that is any information about more than one individual where the individual’s identity is unknown and cannot be inferred from that information. This helps us run our Website and business effectively.
Our website uses Google Analytics and other similar tools to collect information about the use of our website. We use this information to analyze traffic, improve our marketing, and to improve our website.
DATA PROCESSING AGREEMENT
If you or your organization are required under the European Union’s General Data Protection Regulation (GDPR) to enter into a contract, or other binding legal act under EU or Member State law, with your data processors, you may need to provide us with a unique Data Processing Agreement, otherwise we will handle data as standard.
LINK TO THIRD PARTIES AND SOCIAL MEDIA
You can visit or leave our Website by clicking a link to or from another website or platform operated by a third party – for example, you can use social media icons (such as Twitter). If you do this, please also take the time to read the relevant privacy information provided by other websites/platforms because they will be different to our privacy Notice which only relates to our website.
HIPAA NON-COMPLIANCE
Customers acknowledge that Pretty-Impressive is not a Business Associate or subcontractor (as those terms are defined in HIPAA) and that the The Pretty-Impressive is not HIPAA compliant. “HIPAA” means the Health Insurance Portability and Accountability Act and related amendments and regulations as updated or replaced. “Regulated Data” includes HIPAA-regulated data and data covered under the Gramm-Leach-Bliley Act (or related rules or regulations) as updated or replaced.
