Why Companies Like Yours Can Benefit from Our Digital Marketing Analytics
The ultimate goal of digital marketing analytics, aside from capturing as much data as possible, is to be able to:
- Understand the story of the data; and
- What to do about it to increase performance.
Many digital analytics companies are likely not capturing all of the relevant data in the first place. Or if they are, they probably aren’t equipped to interpret it or understand the story that data is trying to tell.
Enter Pretty Impressive.
Our dashboard consolidates all of your existing digital marketing analytics and customizes your tracked metrics to paint a comprehensive picture of the entire purchase process.
We are responsible for implementing the processes and systems to capture data from the first point of the customer’s interaction with an ad to the purchase, so you can understand and adjust your digital marketing strategy accordingly.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
Many Companies Misunderstand Digital Marketing Analytics – Here Are Just a Few Examples
You know what measurable metrics are important to your company, and you’re familiar with dashboards that report data on popular platforms like Google or Facebook.
So where’s the confusion?
Oftentimes, our clients come to us because they realize they just aren’t grasping the full story the data they’ve collected is trying to tell.
Clients find themselves in the following traps:
1. Companies May Treat Each Platform As a Separate Entity
Generally speaking, every platform used will provide you with some sort of data based on your digital marketing performance.
But where these companies fall short is that they treat each of these components, or platforms, individually.
Let’s say you run a Facebook ad campaign aimed at generating sales. So you monitor sales metrics.
A consumer in the real world, however, likely won’t interact with the campaign solely on Facebook. They may see that Facebook ad and then turn to a Google search.
The key to digital marketing analytics is to integrate different platforms together.
This is a huge challenge — but only by doing that are you able to see and understand that bigger picture of how your customers are purchasing a product.
Remember, if you were to run your Facebook channel as a sales channel, but the data shows that people are seeing your Facebook ads and then subscribing to your email list, you’d want to know so that you can market your email subscription differently.
Maybe you focus on building the email subscription as a sales channel and reduce your budget on Facebook ads.
But to understand that data, you need to be able to see the holistic picture of your digital marketing campaigns.
2. Companies Mistakenly Think Platform Data Analytics Dashboards Are Comprehensive
Oftentimes, companies perceive Google Analytics to be the one-size-fits-all data analytics tool.
But Google Analytics presents digital marketing analytics at the most basic, fundamental level because they have to generate initial data that is universal to a wide array of businesses.
You can expect to see metrics like:
- Where is traffic coming from
- What is the bounce rate; or
- What pages are customers visiting
But beyond that, customizing the dashboard to provide you with the analytics you want to see can take a lot of time spent with a lot of experts to accurately set up.
You want to configure your analytics and your monitoring components to reflect what’s important in your particular business.
You need to set up specific indicators or patterns of movement to start measuring where that is.
Because every company’s goals are different, there can’t be a one-size-fits-all data analytics tool.
Our Process to Get You Results With Digital Marketing Analytics
Remember, having digital marketing analytics data is one thing.
The ability to interpret the data correctly to achieve the metrics you’re trying to reach is likely the most valuable part of digital marketing analytics.
That can’t be done without a comprehensive understanding of analytics across all platforms. Otherwise, you’re just looking at data from one step in the purchase process.
Our dashboard consolidates analytics tools from your existing platforms and supplements with additional tools so you can be confident you’re getting the whole data story.
We are marketing consultants that pride ourselves on using data-driven funnel strategies aimed at:
- Lowering acquisition costs
- Increasing average order value, and
- Improving lifetime value
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
FAQs for Digital Marketing Analytics
1. How Are Your Digital Marketing Analytics Strategies and Services Different from Other Marketing Consultants?
Social media should be easy, right? You post or spend precious ad spend on your product or service and customers will come.
Unfortunately, too many business owners have this mentality and likely don’t realize it.
No marketing strategy = no results.
Although many think of social media as a community that is easily connected with, you still have to optimize your social media accounts based on your target audience.
Creating a clear marketing plan starts with:
Every platform, every ad channel, and every marketing tool you could use has its own embedded data analytics dashboard.
At Pretty Impressive, we integrate in other supplemental digital marketing analytics tools (such as Google Analytics or Google Tag Manager) to allow for a comprehensive data analytics portfolio.
As a business owner, Google Tag Manager allows you to manually declare events and specify sides of performance categories that cannot be monitored by any independent platform.
We integrate that into one consolidated data marketing analytics dashboard that we use to accurately present the entire purchase process.
As a client, you would be provided a version of that dashboard, with 24/7 access, to monitor performance yourself.
We schedule weekly or bi-weekly appointments to ensure that you have a comprehensive understanding of the data.
2. Will Digital Marketing Analytics Work for My Business?
If you take the time (or trust the right marketing consultants) to set up the right indicators to filter the data that you want to know and understand — yes, digital marketing analytics will work for your business.
But, if you rely solely on each individual platform, you’ll only be getting a glimpse at the true analytics of your digital marketing campaigns.
It’s time to look at the whole story that your business’ data is trying to share.
Contact us to see how we can help you optimize your digital marketing analytics strategy today!
3. What Industries Do You Work With to Improve Digital Marketing Analytics?
- Corporations
- Medical Businesses
- E-Commerce
- SaaS
- Financial
- Education
4. What’s Included in Your Digital Marketing Analytics Services?
- Campaign Audits: We learn what’s working and what’s not working for your business.
- Customer Persona Research: We’ll dive in and learn what connects with your target audiences.
- Ultimate Data Dashboards: We gather important data about your campaigns and keep it organized in an easy to understand dashboard.
- Recurring Campaign Updates: As your campaign grows, we’ll continue to refine the campaign based on the data we’ve collected.
- Implementing ROI Strategies: We’re data driven. We will constantly test and implement ROI strategies to provide the best results.
