Services

Google Ads Optimization

Anthony Vasser

Anthony Vasser

Why Companies Like Yours Can Benefit from Our Google Ads Optimization Services

Whether you’re a business who wants to start capitalizing on the amount of searches that happen daily on Google, or you want to capture the attention of your ideal customer base and grow your bottom line — Google Ads is the way to do it.

Google knows that your focus is on the consumers who are searching for the solution that your business offers. 

Google Ads makes bringing customers to your website “easy” by helping refine your processes so that people who want to buy your products and services are sent to your website through ads. 

But how do you know if you’re getting the most bang for your buck on your ad spend? 

Are you really seeing conversion rates that matter? 

Although Google makes it seem easy to show your ads to the right people at the right time, you have to understand your customer. 

Our marketing consultant team understands the importance of using Google Ads the right way to get the most money out of your ad spend, while holistically improving business performance and conversion rates. 

Pretty-Impressive’s team of expert marketing consultants looks beyond the basics.

We create a strategy to help you understand exactly where your ad spend budget is going and how to yield the best results for your business.

Inspire and Engage

At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.

Many Companies Do Google Ads Wrong – Here Are Just a Few Examples

It should be simple, right? 

Collect commonly searched terms based on what your business has to offer and create a campaign based on the general idea of what your customers want = results? 

That’s where most companies get it wrong. We often find our clients in the following situations and wondering why clicks aren’t converting.

1. They Find Their Daily Ad Spend Budget Is Gone Within Minutes

Oftentimes, businesses waste their ad spend on targeting customers using too many keywords that aren’t worth the effort you’ve put in or the money that you’ve spent on them. 

You should ask yourself these two questions:

  1. Is your ad campaign targeting the right audience? 
  2. Are you competing with companies that have thousands of dollars to spend on ads everyday? 

If you’re not using the right keywords you won’t be targeting the right people. This means that you’re never going to see the results you’re expecting.  

Without grouping your keywords correctly, you’re wasting precious time and cash.

2. They’re Sending Your Customers to The Wrong Place

Oftentimes, businesses waste their ad spend on targeting customers using too many keywords that aren’t worth the effort you’ve put in or the money that you’ve spent on them. 

You should ask yourself these two questions:

  1. Is your ad campaign targeting the right audience? 
  2. Are you competing with companies that have thousands of dollars to spend on ads everyday? 

If you’re not using the right keywords you won’t be targeting the right people. This means that you’re never going to see the results you’re expecting.  

Without grouping your keywords correctly, you’re wasting precious time and cash.

Our Process to Get You Results With Google Ads

Unlike other marketing consultants, we use data-driven strategies that get you the results you are looking for based on your budget. 

We take a holistic approach to improving performances. 

Our processes focus on tactics and strategy.

Our marketing consultants use a highly-targeted approach to:

  • Provide that solution your customers are looking for
  • Lower ad spend; and 
  • Increase conversion rates.

Let us build you an advanced advertising campaign using our highly-targeted approach to get you better results from your Google Ads.

Inspire and Engage

At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.

FAQs for Google Ads

1. How Are Your Google Ads Marketing Strategies and Services Different from Other Marketing Consultants?

We don’t just bid on keywords and send potential clients and customers to your website — we dive deeper.  We do the most to optimize your conversions.  

Our marketing consultants look at things from a different perspective — we take your customers’ point of view to ensure the right areas of your Google Ads are being targeted and optimized to match exactly what your customers are searching for.  

We look at the data. At Pretty-Impressive, we generate multiple configurations for .. 

  • General search terms 
  • Dynamic search terms
  • Branded search terms 
  • And more 

… to ensure that your keywords don’t interfere with one another. Getting you better results without breaking your budget.

2. Will Google Ads Work for My Business?

If you want to get the results you need to grow your business, it is critical you have a Google Ads strategy. 

We’ve worked with many industries as marketing consultants and know what works and what doesn’t work to grow your business. 

We dive into the research, use advanced tools, and tailored strategies to plan and execute Google Ad campaigns so that you can outperform the competition and succeed online. 

Everything we do is designed so you can generate significantly more money and get more money back than you spend.

Contact us to see how we can help you optimize your Google Ads strategy today!

3. What Industries Do You Work With to Improve Google Ad Strategies?

  • Corporations
  • Medical Businesses
  • E-Commerce
  • SaaS
  • Financial
  • Education

4. What Industries Do You Work With to Improve Google Ad Strategies?

  • Campaign Audits: We learn what’s working and what’s not working for your business.
  • Customer Persona Research: We’ll dive in and learn what connects with your target audiences.
  • Ultimate Data Dashboards: We gather important data about your campaigns and keep it organized in an easy to understand dashboard.
  • Recurring Campaign Updates: As your campaign grows, we’ll continue to refine the campaign based on the data we’ve collected.
  • Implementing ROI Strategies: We’re data driven. We will constantly test and implement ROI strategies to provide the best results.

Inspire and Engage

At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.

Let’s work together and make the buyer’s journey as efficient and profitable as possible.

Houston based performance marketing agency with clients of every size, in every vertical. Blending demand gen with intent-based optimization, we appeal to the human motivations and goals driving every click.

From strategy to implementation, we’re here to help your brand scale.

Further Reading

Pretty Impressive | Full Stack Marketing