Why Companies Like Yours Can Benefit from Our Facebook Ads Consulting
Running Facebook Ad campaigns is one of the most powerful ways to micro-target the customers your business is trying to reach.
But many businesses don’t utilize them correctly and struggle to see results from Facebook Advertising.
How can your business increase conversion rates while lowering ad spend using Facebook?
By gaining an understanding of:
- Who your customers are
- How to capture their attention, and
- What drives their decisions
Pretty-Impressive’s team of expert marketing consultants knows that generic ads dilute your ad spend.
To avoid unnecessary spending, we configure Facebook Ad campaigns that speak directly to your target audience, sending people down your sales funnel and getting you the highest profit margins.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
Many Companies Do Facebook Ads Wrong – Here Are Just a Few Examples
Facebook makes creating ad campaigns seem simple.
Independent businesses quickly realize that these “easy” campaigns aren’t so easy to gain sales from and wind up spending most of their ad spend budget too quickly and still don’t generate results.
At Pretty-Impressive, we want you to gain more from your campaign without breaking your budget, which is why we’ve examined and uncovered businesses’ biggest Facebook Ad campaign mistakes.
1. They Don’t Have a Facebook Ads Strategy in Place
Without having a clear vision of who they’re trying to target and what they want the outcome of the Facebook Ads campaign to be, businesses quickly realize they’re watching money go down the drain.
Getting a clear picture of …
- The goals for the campaign
- Your brand’s unique personality, and
- Who you’re trying to reach
… makes a world of difference in creating a unique Facebook Ad campaign that connects and converts with your target audiences.
2. They Don’t Build Enticing Ad Campaigns
We see this constantly — businesses aren’t creating ad campaigns that add value to their potential customers. They aren’t creating content that makes people stop scrolling and click. Or they’re hesitant to click.
The main reason that many businesses waste precious ad spend dollars and don’t see the results they’re hoping for?
They don’t understand the type of content users will get the best experience from — their ad campaigns don’t capture users attention.
So what do businesses need to do to yield higher returns on ad spend using Facebook campaigns?
Create Facebook Ad campaigns that …
- Grab attention
- Stop users from mindlessly scrolling
- Engage with your website, and
- Make a purchase
… all by getting a deeper understanding of how your customers work.
Consider things like:
- Do your customers like copy-driven ads?
- Do pictures rather than words capture their attention?
- Are you speaking to your target audience directly?
Our Process to Get You Results With Facebook Ads
At Pretty-Impressive, we believe in using the power of Facebook Ads and digital marketing basics to create campaigns that appeal to each of the different customer persona’s you’d like to reach.
Have you built a current campaign that just isn’t getting results?
Our professional marketing consultants help your business decipher exactly:
- What solution you’re providing your potential customers with
- What kind of personality or decision criteria your ideal customers are basing purchasing decisions on; and
- How to build creative ads that get people to stop, engage in your ads and leave Facebook to view your product or service.
From there, we’ll retarget your ad campaign that informs potential customers about how your products and services provide exactlywhat they need.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
FAQs for Facebook Ads
1. How Are Your Facebook Ads Strategies and Services Different from Other Marketing Consultants?
Unlike other Facebook Ad consultant agencies, we use a unique strategy to build successful campaign ecosystems. We take a holistic approach to Facebook Ads.
By segmenting your ideal audiences by their buyers’ persona, we can get your potential buyers to stop, look, and engage.
But we don’t stop there. Our strategists…
- Figure out where you make more money on your ad campaigns — whether through Facebook Ads, other forms of social media advertising, or Google Ads
- Ensure that you’re utilizing the best platform for your ideal audience.
If Facebook Ads aren’t working for your ideal customers, we’ll help you find a marketing strategy that does.
2. Will Facebook Ads Work for My Business?
First, every company is unique. Facebook ads are NOT for every company. We gather data, before ever spending a penny on Facebook ads, to determine if this form of advertising is a fit.
Second, they’re not going to work if you’re running boring ads and hoping consumers buy from you.
A successful Facebook Ads campaign identifies the types of personalities that will engage with your ads and generates different types of ads about the same products and services.
Pretty-Impressive’s professional marketing consultants work with businesses to ensure that their Facebook Ad strategy gets positive results — increasing conversion rates, driving sales, and decreasing unnecessary ad spend.
3. What Industries Do You Work With to Improve Facebook Ads?
- Corporations
- Medical Businesses
- E-Commerce
- SaaS
- Financial
- Education
4. What’s Included in Your Facebook Ads Services?
- Campaign Audits: We learn what’s working and what’s not working for your business.
- Customer Persona Research: We’ll dive in and learn what connects with your target audiences.
- Ultimate Data Dashboards: We gather important data about your campaigns and keep it organized in an easy to understand dashboard.
- Recurring Campaign Updates: As your campaign grows, we’ll continue to refine the campaign based on the data we’ve collected.
- Implementing ROI Strategies: We’re data driven. We will constantly test and implement ROI strategies to provide the best results.
