Why Companies Like Yours Can Benefit from Our Email Marketing Services
Are you a brand new business looking to really take off in your industry?
Maybe you’ve been around for a while but your company is beginning to struggle. No matter the reason, your business can benefit from utilizing our tailored email marketing services.
Email marketing, if done correctly, is typically significantly cheaper than marketing through advertisements.
But in order to get results, you need to ensure you are utilizing email marketing the best way possible for YOUR business.
Are most people taking the time to open and read your emails or are they sending them straight to the trash?
At Pretty-Impressive, our marketing consultants use data-driven information and strategies to ensure that your email marketing will pay off long-term by driving business and improving conversion rates.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
Many Companies Do Email Marketing Wrong — Here Are Just a Few Examples
Most businesses go about email marketing in all of the wrong ways, by:
- Flooding your inbox with pointless email after email.
- Being unprofessional or unclear.
- Forgetting to tell you what they want you to do.
Companies think that if they send you countless emails day after day, you’re bound to take action on one of them, even if that action is unclear.
They’ve got it all wrong.
Instead of showing interest in your products or services, potential customers are hitting the “unsubscribe” button instead.
Our marketing consultants at Pretty-Impressive work hard to ensure that you are not making these common mistakes and instead provide you with a tailored strategy that will prove to be successful.
1. They Don’t Make the Customer’s Needs A Priority
Oftentimes, businesses are thinking about improving their sales and conversion rates and are not considering what the customer really wants.
Big mistake.
A happy and satisfied customer is more likely to stay on your email list and open and click-through the email while an unsatisfied customer will probably quickly unsubscribe.
Consider these things:
- Are your emails segmented and being sent to the right target audience?
- Are they mobile-friendly for everyone to easily access?
- Is your subject line compelling enough to draw the customer to open it?
Most companies are only thinking about driving sales, which isn’t the point of email marketing.
Instead, they should be thinking about their clients and getting the right information to the right group of people. In doing so, you’re more likely to increase click-throughs and improve conversion rates.
2. They Don’t Utilize A Call to Action
Stop filling inboxes with meaningless emails and instead give your readers something compelling to open and act on right then and there.
If you’re spending the time and money on sending emails, you want your readers to:
- Open them
- Read them; and
- Act on them.
What is it that you’re trying to accomplish?
If you’re a hotel and you’re offering a great deal if the reader books right now, you should offer a simple way for them to do that. How?
- Anchor a link that brings the reader directly to the booking page where the deal is offered
- Use a large and colorful button that brings the reader to your website
- Verbally mention the action you’d like to reader to take
But how can you accomplish these things and get results?
Our Process to Get You Results With Email Marketing
Pretty-Impressive is different from many other marketing consultants. We use data-driven strategies that get you the results you need based on your email marketing budget.
Our marketing consultants take a holistic approach that focuses on tactics and strategies to improve performances by:
- Creating a long-term and sustainable solution that works for you and your customers
- Increasing conversion rates; and
- Staying within your email marketing budget.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
FAQs for Email Marketing
1. How Are Your Email Marketing Strategies and Services Different from Other Marketing Consultants?
We don’t encourage you to over-send emails, crowd your subscriber’s inboxes, and miss the reader’s expectations.
Our marketing consultants at Pretty-Impressive work hard to tailor an email marketing strategy specific to your industry and business.
Instead of doing all of the wrong things, we:
- Learn about your target audience
- Use data-driven research
- Think about how we can add value to the reader; and
- Create a relationship with your subscribers.
We want to ensure that your subscribers not only open but click-through and act on your emails to get your business the results that you’re looking for.
2. Will Email Marketing Work for My Business?
If you want your email marketing efforts to reflect in your business, you need a well-thought and tailored email marketing strategy.
We can do that for you.
The marketing consultants at Pretty-Impressive have worked with many businesses. We have noted what they’re doing wrong and have helped to create for them an email marketing plan that has proven to be successful.
By implementing …
- Research
- Advanced tools; and
- Tailored strategies
… we design a plan specifically for your business that aims to generate business and improve conversion rates.
Contact us today to see how we can help you with your email marketing strategy.
3. What Industries Do You Work With to Improve Email Marketing?
- Corporations
- Medical Businesses
- E-Commerce
- SaaS
- Financial
- Education
4. What’s Included in Your Email Marketing Services?
- Campaign Audits: We learn what’s working and what’s not working for your business.
- Customer Persona Research: We’ll dive in and learn what connects with your target audiences.
- Ultimate Data Dashboards: We gather important data about your campaigns and keep it organized in an easy to understand dashboard.
- Recurring Campaign Updates: As your campaign grows, we’ll continue to refine the campaign based on the data we’ve collected.
- Implementing ROI Strategies: We’re data driven. We will constantly test and implement ROI strategies to provide the best results.
