Your conversion rates for your e-commerce website just aren’t where you want them to be.
Most e-commerce websites share that sentiment. But how do you break the mold?
In this guide, we will share nine e-commerce conversion hacks that can help you boost your conversion rates and share how Pretty-Impressive can help implement these hacks for you.
What Are “E-Commerce Conversion Hacks”?
When it comes to increasing revenue for your business, e-commerce conversions are the name of the game. The higher the conversion rate, the greater the sales.
However, increasing conversion rates is easier said than done. In fact, studies show that the average conversion rate for e-commerce businesses is roughly 3%.
Low conversion rates mean …
- High bounce rates
- Having your audience never reach the bottom of your sales funnel
- Abandoned shopping carts
… and most importantly, lost leads and missed opportunities for sales.
E-commerce conversion hacks are best practices for increasing conversion rates so you can ultimately increase your sales.
Why Is Investing in E-Commerce Conversion Important?
No two e-commerce businesses are alike, and you can’t expect to implement a few random e-commerce conversion hacks you read on the internet and see incredible results.
This is where the value of hiring a professional marketing company to help level up your conversions comes in handy. As marketing experts, a marketing company specializing in e-commerce can create a conversion strategy plan completely tailored to your business to provide the best results possible.
Click here to schedule a 30-minute strategy plan for your e-commerce business with Pretty-Impressive.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
9 E-Commerce Conversion Hacks to Implement for Your Business
Where are your potential leads falling through the cracks?
Let’s walk through nine different e-commerce conversion hacks that you could potentially utilize to increase your revenue.
1. Invest In Quality Product Copy
Product copy that increases conversion rates does three things:
- Informs visitors
- Inspires those visitors to take action; and
- Fosters relationships that keep your visitors coming back for more
The more detail, the better. Your copy should let the reader know exactly what you are offering and why they need it.
Sure, it’s important to include all of the basic product details like…
- Dimensions
- Color
- Weight
- Material
- And mor
… but take the product description a step further by creating a story behind the product that resonates with your audience and conveys value.
Is a reader going to hang on to every word and read your copy from top to bottom? The answer is most likely no.
A study by the Nielsen Norman Group shows that most readers scan web pages rather than reading them.
Therefore, your copy needs to pop. Using tactics like…
- Short, snappy sentences and paragraphs
- Bolded and italicized text
- And more
… can make your copy easier to scan and provide more value to the reader.
2. Utilize High-Quality Photos And Videos
What pairs well with high-quality copy? High-quality photos and videos.
By design, the internet is a very visual space. High-quality visual content of your products can influence your audience’s decision to make a purchase.
A picture is worth a thousand words, and users typically base the quality of your product off of the product image on your site. Make sure to fully utilize your visual content by:
- Creating high-quality product photos that clearly display product features and demonstrate the product in use
- Providing video content to demonstrate how to use and/or assemble products
- Ensuring that your website design is visually pleasing and engaging
3. Utilize Flash Sales To Drive Conversion
Utilizing flash sales is a quick and dirty way to increase e-commerce conversion rates.
Tactics like:
- Sales
- Coupons
- And more
… are a great way to capture impulse buyers and temporarily boost your conversion rates.
However, the most important takeaway here is that you have to start with a quality product that already produces demand without discounted prices for this e-commerce conversion hack to pay off.
If you only see conversions when you put your product on sale, you have a bigger problem. The #1 e-commerce conversion hack will always be to have a quality product or service that people want.
4. Offer Subscriptions
Abandoned carts are a sore spot for any e-commerce business. But the truth is that not all of your customers are ready to buy.
However, this doesn’t mean that these specific customers won’t buy in the future. And they may just need a few gentle nudges and some persuasion before they are ready to hit that “submit order” button.
A “Subscribe” CTA (call-to action) is a great way to capture these customers’ emails so you can send them optimized email marketing campaigns and help convert these leads into sales.
Tip: It’s a good idea to have a “Subscribe” CTA that lives on your home page and the footer so it can be viewed from any page on your site.
5. Include Intentional CTAs
You should have multiple CTAs spread out across your site. CTAs are vital in inspiring your audience to take action and boost conversion rates.
Here are some tips on how to effectively utilize intentional CTAs:
- Placement matters. Your main CTA should always appear at the top right corner of the navigation bar to your website and above the fold on your home page/landing page.
- Keep your CTAs short. Remember that your audience is typically scanning the page, not reading it. Short CTAs like “Buy Now,” “Shop Here,” “Add to Cart,” and “Contact Us” are a few examples of short and succinct CTAs.
- Use Visuals. Buttons and banners in contrasting colors can help your CTA stand out to the reader while they are scanning the page.
6. Display Product Ratings And Reviews To Add Credibility
Don’t miss out on the opportunity to let potential customers know that people love your product.
According to a study by Nielsen, 70% of people trust product ratings and reviews on a webpage.
Displaying product ratings and reviews (as long as they aren’t horrible) can be an easy way to help boost conversion rates. In fact, studies show that testimonials on sales pages have been found to increase sales conversions by 34%.
7. Ensure Your Site Navigation Is Smooth
Great user experience is key to garnering conversions and keeping your audience coming back for more.
What happens when your audience can’t find what they are looking for? They leave and search for the answer to their problem elsewhere.
Site navigation needs to be simple and easy for visitors to navigate. According to one study, 94% of users agree that your website must be easy to navigate.
Ensure that your search bar is prominently displayed where visitors can see it. Roughly 30% of visitors to e-commerce websites utilize search functionalities.
8. Optimize Your Checkout Process
If you want to increase your e-commerce conversions, you need to make it easy for customers to buy from you.
With more and more users using mobile devices to make purchases, your checkout process should be an easy and painless experience for them.
According to a study conducted by Baymard Institute, nearly 70% of online consumers abandon their cart at checkout. 24% of the users from their study claimed that they abandoned their carts because the site required them to create an account before checkout.
This can be a hard pill to swallow for some e-commerce businesses, but you may be sacrificing sales for registered customers. To avoid losing customers, consider these tips for an easy checkout process:
- Offer a guest checkout option.
- Request only necessary information.
- Reduce the number of pages that visitors have to navigate through to complete the checkout process.
Amazon is a great example of a fast and easy checkout process. With just three clicks, visitors can purchase and confirm their orders.
9. Don’t Miss Opportunities With Abandoned Carts
Abandoned carts are both the bane of e-commerce business and the best opportunity to boost conversions.
If you find that your site is seeing a high volume of abandoned carts, it’s time to take a hard look at your website design and find opportunities to increase your user experience.
According to a study from the Baymard Institute, you could see a 35% increase in conversion rates by improving:
- The checkout process
- Product copy; and
- Site optimizations
Another tactic you could possibly implement is to use coupons or discounts to lure customers back to their abandoned carts to complete their purchases.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
Let Pretty-Impressive Help Implement These E-Commerce Conversion Hacks for Your Business
Need help increasing your conversion rates so you can focus on running other aspects of your business? We can help.
At Pretty-Impressive, we are experts in e-commerce marketing and utilize proven strategies to generate more money in your pocket. We can create an e-commerce marketing strategy plan that is tailored specifically for your business.
Our marketing consultant services aimed to boost your conversion rates and sales include:
- Growth Marketing
- Email Marketing
- Digital Marketing Analytics
- Social Media and Google Ad Management
- And more
Click below to schedule your free, no-obligation 30-minute strategy session to learn how we can help improve your conversion rates and sales today.
