Social media marketing is one of the top forms of marketing in our 21st-century technological culture.
But what if marketing on social media platforms isn’t giving you the results you’d hoped for?
Should you just decide that social media marketing isn’t working for you and move on to another strategy?
In this article, we’ll:
- Answer those questions
- Help you diagnose the reason for your poor social media marketing success; and
- Suggest a few social media marketing alternatives
Looking for Alternatives to Social Media Marketing? Before You Start, Ask Yourself WHY You’re Searching For an Alternative
You’ve seen social media marketing work for so many others, so you’re frustrated that you’re not seeing the same results. Your solution is to find another alternative.
Before you ditch social media marketing altogether, ask yourself the following questions:
- Is my business type a good fit for social media marketing?
- Could my strategy be flawed, or am I suffering from no strategy at all?
- Have I thoroughly thought through my marketing goals?
Doing a comprehensive audit of your current social media marketing strategy is a must before choosing other alternatives.
Pretty-Impressive is poised and ready to take a look at your current marketing strategies to help you determine why what you’re doing isn’t working.
Then, with our experience and expertise, we will lead you in an effective master plan to not only attract the customers you want but to also keep them coming back.
Are You Spending Too Much Money on a Social Media Marketing Campaign That Isn’t Getting Results?
No one wants to throw money away. Why continue spending money on social marketing campaigns with no return on investment?
Once you’ve done an audit of your social media marketing, you should be able to identify some of the reasons your strategy isn’t working.
Take a long look at the issues leading to your lack of success and be willing to make some changes.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
Are You Engaging in These 3 Social Media Marketing No-Nos?
Social media marketing is big — everyone is doing it.
Perhaps you jumped on the bandwagon without the knowledge you needed to make social media marketing work for you.
Take a look at the following mistakes and take an honest assessment to see if you’re guilty of making them yourself.
1. Using Too Many Social Media Platforms
Social media platforms abound …
… just to name a few.
Maybe your train of thought goes like this, “If one social media outlet is promising, then more must be better.
Don’t be fooled — diving into every social media network available …
- Cuts into your time
- Restricts your resources; and
- Divides your attention
… and can result in your social media marketing efforts being essentially useless.
A better strategy is to know who and where your intended audience is and choose one or two platforms best suited to reach them.
If your intended audience is the business world, then LinkedIn might be the best choice. Instagram, however, may be the best platform if young, hip millennials are the crowd you want to reach.
2. Utilizing a Poorly Planned Social Media Strategy
You’ve heard the Ben Franklin adage, “If you fail to plan, you plan to fail.”
It rings true when it comes to marketing with social media.
On the surface, social media marketing may look easy, and many business owners may take it lightly — without a plan or strategy.
Maybe your social media marketing isn’t succeeding simply because you’ve failed to plan.
Rather than quickly moving to other marketing alternatives, give social media marketing another try by forming a strategy or refining the one you’ve already tried.
Here are some things to consider:
- Identify your audience.
- Understand your service or product.
- Determine your goals.
- Have deadlines and stick to them.
- Schedule content.
- Establish a budget.
- List the resources you need.
- Plan how to measure results.
3. Not Doing ENOUGH Marketing
Consistency is key in social media marketing. Simply posting an ad once and forgetting it won’t cut it.
Two simple actions can boost your social media presence:
- Regular posts
- Conversations
Regular posting is important to your brand and audience — you must be seen by your audience and seen often.
Keeping the conversation going by responding to comments not only provides a connection with your followers but also makes the algorithm work in your favor.
Conversations take time, so planning to take the time to relate to your followers is just one small task to build into your social media marketing approach.
Be active and be visible.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
What to Do if Social Media Marketing Truly Isn’t Working for Your Business: 5 Alternatives to Social Media Marketing
For whatever reason, maybe social media marketing isn’t the best option for promoting your product or service.
Below we’ll take a look at five top alternatives to social media marketing that may be the best marketing strategies for your particular type of business — or may even be combined with social media marketing to deliver the best results.
No matter what marketing strategy you choose, Pretty-Impressive possesses the ability and expertise to develop a marketing plan that will help your business grow and deliver the sales and profit results you’re looking for.
1. Email Marketing
Email marketing is an excellent option that delivers a return on investment unlike other types of marketing campaigns.
Here’s why – it’s:
- Easy
- Automated
- Affordable
- Easily monitored; and
- Able to reach a large audience
2. Leveraging Your Business’s Blog or Website
Content marketing is key in our age of information. Your business’s blog is the perfect place for content.
When considering how to add content to your blog or website, keep these things in mind:
- Stay relevant.
- Consider the interests of your followers.
- Provide content that is valuable to the reader.
- Include links to other relevant content.
- Make it easy to share content with others.
3. Google Ads Campaigns
Google is a great alternative to social media marketing in two ways:
- Google Ads
- Google My Business (GMB)
For a fee on a sliding scale, your business can be highlighted in an ad above the top results or at the bottom of the page.
Every business should register with Google My Business. When a potential customer performs a Google search, your Google My Business profile makes your company stand out from the others.
With GMB, you will include your …
- Location
- Phone number
- Website
- Hours
- Phone number
- Reviews
… and you can also personalize your profile with photos.
4. Local Advertising
Depending on what you are marketing, local advertising alternatives may deliver excellent results for your business. Local advertising allows you to reach your targeted audience affordably and effectively.
Consider both online and offline options for local advertising.
As mentioned before, your local online advertising strategy should include Google Ads and a Google My Business Account — and make sure you keep your profile updated with correct information.
Additionally, Google Maps marketing helps you appear on more location-based searches.
Offline local advertising includes …
- Billboards
- Radio ads
- Commercials
- Print ads
… and is a way to spread your name and increase community credibility.
5. Video Marketing
Videos are an incredibly popular marketing tactic — and YouTube is in high demand when it comes to marketing your business through video.
That’s no surprise when you consider that 2,000,000,000 people use YouTube, and an average of 1,000,000,000 videos are viewed each day!
If you want to try your hand at video marketing, take note of these tips:
- Offer helpful content in the videos.
- Videos don’t have to be professional quality to be effective.
- Consider hosting video conversations and podcasts.
- Upload videos to your website as well as setting up your own YouTube channel.
- Include educational and behind-the-scenes videos.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
Researching Alternatives to Social Media Marketing and Unsure if It’s the Right Move? Pretty-Impressive Can Help
If all of this information still leaves you wondering which marketing strategy is best suited for your business, Pretty-Impressive is here to help.
We start with a 30-minute session to help you determine the best route for your business.
After our assessment, your strategy may still include social media and online marketing, but it will be marketing done right.
We focus on generating revenue at a high return on investment (ROI) — turning $1 in ad spend to $12 in profits.
We do this through a variety of marketing strategies, including:
- Facebook ads
- Email marketing
- Google Ads
- Growth marketing
- Marketing analytics
We combine all of these into a tailored marketing plan for your particular business.
Schedule a free ad optimization audit and take your marketing efforts to the next level.
