E-mail is a very versatile marketing tool. It’s easy and inexpensive to use as compared to other marketing tools, so it’s important to have diverse templates that can be used for a variety of purposes.
Some emails are sent directly after someone subscribes or signs up for your mailing list, others are sent to people who haven’t bought from you yet and still others are sent to people who you’ve already communicated with in some way before without being salesy.
These are the three categories with email marketing example that every business owner should incorporate into their marketing plan to generate more leads, generate more sales, and build trust with customers.
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
Email Marketing Examples for Welcome Email Campaign
Welcome emails serve several different purposes: To introduce customers to your new business, teach what makes you unique, and begin to connect with the customer personally. Welcome emails also represent an opportunity for businesses to be creative and establish a connection with your new subscribers.
Below are proven email marketing examples. They won’t work for every business, but you are welcome to tailor them as needed to your campaign. The most important thing is to notice how the welcome email expresses your gratitude for your new subscriber, and often, a gesture of appreciation for their interest in learning more about the products and services you are offering.
Example 1
Hello, _!
Thanks for shopping with us. Below are a few links for your first visit with us:
To monitor your order status login to your account here: [insert link]
The best way to find our store locations is by using the Store Finder tool on our website: [insert link]
We also like it when folks come into one of our stores and ask an associate about whatever they need help finding. Our associates know all the products better than anyone else since they work right there where shoppers can see them every day!
Thanks,
Your Name
Example 2
Hello and welcome to _________.
We’re so excited you’ve decided to check us out! Here are some of the things we hope will make your experience with us more awesome than ever:
– Our customer service team loves connecting with our customers, answering emails, and helping you figure out how to use all the cool features in our product
– Our free trial period lets you try it before buying
– We have an amazing community of fellow users where there’s always someone ready help answer any question or share their expertise from getting started using the tool they know best to advanced customization tactics.
Check it out here: [insert link]
We also have lots of great blog posts about how to use our product, too!
Check out our blog: [insert link]
We hope you have a great experience using our product.
Please don’t hesitate to reach out if you have any questions.
Thanks,
[Company Name] Team
Example 3
Welcome to the newsletter!
Here you’ll find updates, events and all that’s new with The Company.
We will be sending out a monthly email so keep an eye on your inbox for more info about what we’re doing each month.
Please let us know if there is anything else you would like to see in this edition of our newsletter by replying to this message or contacting [insert contact information].
As always, feel free to reach out with any questions as well. Thanks again for subscribing!
Follow Us: Don’t forget that following us across social medias guarantees fresh content delivered right into your feed.
Let’s connect via Facebook | Twitter | Instagram too!
Look forward to hearing from you soon 
Best regards,
[Your Name]
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
Email Marketing Examples For Cold Outreach Emails
The word ‘cold’ in cold outreach email sounds intimidating, right? As soon as you hear that word, your mind races to thoughts such as ‘should I make small talk?’ or ‘will this email sound too salesy?’. But cold outreach is just another method to communicate with prospects who have not yet purchased from you.
The best cold emails rely on the content of your message and should be brief, with a clear call-to-action at the end. Below we are sharing a few examples of cold outreach emails you could incorporate into your email marketing campaigns to generate more sales.
Example 1
Hi __,
I think I have what you are looking for. In fact, I know so because our company is a baby product company that sells products that make babies smarter.
We believe in the power of play and how it can change lives. We offer innovative products to give parents insights on their child’s development through play while keeping them engaged and entertained at the same time.
Our goal is to help children thrive by making sure they’re developing key skills in an environment where they love being challenged and having fun!
Does that sound interesting?
Thanks,
[Your Name]
Example 2
Hi _,
I think I have what you’re looking for. [Company] makes it easy to save time and money on accounting tasks with a CRM-powered SaaS product that does all the heavy lifting for you. We’ll do your tedious accounting work so that you can focus on more profitable tasks.
We’d love to show you how our system will help your business get organized because nothing is worse than scrambling during tax season trying to figure out where all the numbers are!
Just reply to this message and we’ll set up a call so we can see if this is a good fit for your business too.
Sincerely,
[Your Name]
Example 3
Hi _,
I’m reaching out to you because I know your success is important to you and that you want it as fast and as easy as possible.
I was reading an article that said “In order to succeed in today’s world, we need a mindset shift.” It’s so true! And the good news for you is we’ve created the perfect resource for this: [Company].
This coaching course teaches people how to shift their mindsets so they can achieve anything they set their mind on. You’ll learn powerful tools like tapping into all of your mental power and developing a strong identity.
The best part?
Anyone who starts our program sees results very quickly – sometimes within minutes or hours!
Reply to this email if you’re interested in learning more.
Sincerely,
[Your Name]
Email Marketing Examples For Follow-up Emails
If you want to build relationships with your prospects and clients – Writing follow-up emails is an important step towards that goal. So, what does a good follow-up email look like?
Often times they can be as simple as asking a question. Like “Did you receive our email on Thursday?” Often, the shorter they are, the more likely they are to get a response.
Below are some examples of follow-up emails you can use in your own campaign. Follow-up emails, on average, are successful in generating a response 30% of the time if written correctly. Remember though, it’s just about initiating a response. You should still be focused on moving the reader from the problem they are currently facing to your product as the solution.
Example 1
Dear _,
Thanks for your time today on the phone and a prompt response to my follow-up email this morning!
I’m excited that it sounds like we are able to work together after some minor adjustments.
If you’re still interested in me being your consultant, please let me know when would be best for us meet in person to talk about the final details.
Best,
[Your Name]
Example 2
Hey __,
I hope that your commute home wasn’t too bad and that you are feeling refreshed after a day with us.
We really appreciate you coming out to learn more about some of the changes happening at [Your Company].
The feedback we got was phenomenal and we appreciate you taking the time to spend with us.
We would love if you could take a minute or two to share some of your thoughts via email, so that we can better get an understanding of what our customers like about [Your Company], as well as any feedback they have for us.
Just reply back when it’s convenient for you.
Thanks,
[Your Name]
Example 3
Dear __,
I hope you had a great time catching up with your family and that this email finds you well.
I’m looking forward to our next call soon so we can plan for the launch of your new business!
If possible, please let me know when will work best for you in order to schedule it.
Thanks,
[Your Name]
Email Marketing Examples For Nurturing Emails
Nurturing emails are all about building a strong connection with your clients over time. This is most beneficial if your product or service requires a customer to learn a lot about your product, or it takes several weeks or months for them to come to a decision. It is vital to continuously provide genuine additional value to the recipient without being too sales focused. You are building a relationship.
Sending out generic content doesn’t work anymore, that’s why the most effective nurturing campaigns keep it personal by targeting people’s individual pain points with personalized content. A recent study found that personalized emails increased open rates by 20% when compared to non-personalized emails. Personalization doesn’t always mean incorporating the person’s name in your email. It’s more about speaking to the persons individual pain points with a personalized tone. This will help keep your brand on the top of a customer’s mind when it is time to make a purchase. Below are a few email marketing examples for nurturing emails.
Example 1
Hi, my name is [Your Name] and I am the founder of [Company].
Thanks to your feedback on our blog post about why we need support as moms, I wanted to share some content from one of our recent posts with you called “I Am A Working Mom.”
It’s important that we show up in this world, not only for our children but for our own needs.
We want to make sure we are fully present in their lives but also take time for ourselves.
If you’re a working mom, I hope this post inspires you and reminds that it is ok to be tired, overwhelmed, frustrated or even unhappy sometimes.
Sincerely,
[Your Name]
Example 2
Hi!
I wanted to share this post with you. I’m attaching the link below so you can read it too:
It’s all about how your best job is something you love and why we need to stop treating work like it’s just something that pays our bills.
Please let me know what you think.
[insert link]
See you soon,
[Your Name]
Example 3
Hi __,
You might be surprised to hear from me directly.
I’m guessing you’re wondering what this is about.
And that’s great, because we want our customers and prospective customers to feel like they can reach out with questions or comments at any time!
We have a feedback form on the site where people are encouraged to let us know their thoughts, but if you prefer to reach out personally, that’s great too.
Here’s a link: [insert link]
Look forward to hearing from you!
Sincerely,
[Your Name]
Inspire and Engage
At Pretty-Impressive, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
Inbound marketing has changed the way sales teams operate.
Email is a powerful marketing channel for attracting new leads and delivering relevant offers. Creating a comprehensive email strategy for your business can save you time and money while boosting your conversion rates and sales numbers. Every email that a business sends should have the same goal: to provide help, answers or content in some way.
For many businesses, creating an email strategy is a job that is far too big and complex to take on. You need to create an email strategy that promotes long-term organic growth, provides a good user experience, builds brand awareness and requires no maintenance or support in the future.
There’s a point in your business where it’s critical for you to do it yourself, and that’s why we wrote these blogs. But at some point, you run out of time. You don’t have the bandwidth to write, manage, and update all these pieces yourself.
That’s where we come in handy because we can help you with creating an email strategy for your business by leveraging our expertise in email marketing and conversion rates optimization focused on achieving measurable results for our clients.
High open rates and better customer engagement are great for your business, but only if you have them on purpose. Let’s talk about what a meaningful email strategy is and why it can help you to grow your business in the long run
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